Re-brand Posyandu Through Thematic Public Display to Accelerate Stunting Prevention at Posyandu Teratai 1

Sri Wahyuni; Endang Sri  Redjeki; Decky  Avrilianda; Kukuh Miroso  Raharjo

doi:10.37411/jecej.v7i1.3173

Sri Wahyuni Universitas Negeri Malang
Endang Sri Redjeki Universitas Negeri Malang
Decky Avrilianda Universitas Negeri Malang
Kukuh Miroso Raharjo Universitas Negeri Malang

DOI: https://doi.org/10.37411/jecej.v7i1.3173

Keywords: Re-Brand Posyandu, Thematuc Public, Stunting Prevention

Abstract

Re-branding has been carried out at Posyandu Teratai 1, Segenggeng Hamlet, Wonokerso Village, Pakisaji District, Malang Regency, this is due to low educational public exposure which causes mothers to lack information about child growth and development and how to stimulate it. The solution is through thematic public exposure development activities at the Posyandu. Public exposure is seen as a very effective medium because it can teach to adults without patronizing. This public expose is also a re-brand of posyandu so that it is more attractive to the public. Activities are carried out in 3 stages, namely, planning, implementation, and follow-up. The implementation of activities includes examination of toddlers and the elderly, fostering families of toddlers, providing assistance for health infrastructure facilities such as folding beds and cupboards, procuring educational posters about maternal and child health as a public exposure, and also providing assistance for operational costs for posyandu toddlers and the elderly.

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